Apply a generous amount to towel-dried hair and comb through to distribute the product evenly. Allow to absorb for 5–7 minutes. No heat is required. Rinse and style as usual. The hydrating masks can be used 1 or 2 times a week to maintain healthy looking hair. Here’s a hair tip for thick, coarse hair: Combine approximately 1 teaspoon of Moroccanoil Treatment with the Intense Hydrating Mask for added shine and elasticity.